Vlak nadat Nederland won van Mexico heeft KLM een tweet verstuurd die gevoelig lag.
Real time marketing
In een poging mee te doen aan real time marketing via Twitter is KLM de mist in gegaan. Deze tweet is geplaatst vlak na de winst van Nederland.
KLM deleted the tweet >> RT @KLM: Adios Amigos! #NEDMEX pic.twitter.com/23FKthKH0X
— Skift (@skift) June 29, 2014
Deze duidelijk van te voren bedachte tweet viel niet overal even goed. Niet alleen in Mexico maar op meer plekken in de wereld. Internationale media pikten de tweet ook op. KLM heeft de misser inmiddels verwijderd.
Ook Skift vroeg zich af waar het misging en belde met KLM:
“We had very emotional replies,” a spokesperson for KLM who spoke to Skift about the incident state, sticking to the script of their official apology. “We apologized to those we have offended.”
We asked KLM whether they understood that the characterization of Mexicans in the Tweet was an offensive stereotype. The spokesperson replied that it was intended with good humor when it was developed, and that KLM make fun of themselves all the time. We asked whether they would have been comfortable with a Tweet representing the Dutch as nothing more than winged bonnets and klompen (clogs). The spokesperson repeated that they make fun of themselves all the time.
